What is yellowishness?

What Does yellowishness Mean

The idea of yellowness appears in the field of journalism . It is about the style of those journalists who bet on sensationalism : that is, they try to generate sensations or emotions with the material they present.

The tabloid press is known as the yellow press . This type of publication privileges impact and always tries to attract attention. They are generally more interested in the forms than the quality of the content .
At a general level, it can be said that yellowness is characterized by large headlines and explicit photographs . The language is usually informal or even vulgar, often including opinions or value judgments that generate controversy.

The accident , the police actions and relationship problems are the most frequent topics of sensationalism. Instead of data analysis or rigorous research, these publications, radio and television programs often give prominence to phrases, rumors, and images that cause commotion. Reporting, in this way, remains in the background, behind the intention to impact.
Take the case of a collision between two vehicles that causes the death of two people . A newspaper trying to do serious coverage may headline "Highway Accident: Two People Lose Their Lives" and publish a photo of the two destroyed cars. A tabloid newspaper, on the other hand, will headline “Terrible! A crash causes two deaths: the bodies were unrecognizable ” , including in the note a photograph of the corpses in the foreground.
Yellowing also negatively affects any undertaking by large companies in any market of popular interest ; For example, when a new electronic device is released, the tabloid press tends to publish dozens of empty content articles focused on its defects and accidents that supposedly caused the first users, trying to generate in the public the idea that the company you will inevitably go bankrupt because of your failure, even if none of this is true.
Unlike the transparent and ethical press , which can be the source of articles that transcend their era and are immortalized by the use of language or the ideas they present to their readers, yellow-bloodedness seems to see only the day-to-day impact that can cause "today," no matter what it will do tomorrow . Today , for example, you can publish that "a famous artist has taken his own life" , to deny it tomorrow without apologizing to his readers, as if the past did not exist.

It is very curious that yellowing is so popular despite being attacked and despised by so many people , but this speaks of the power of slander , rumors, gossip, which sometimes arouse the interest of the most sensible. Broadly speaking, we can say that there are two types of people opposed to this kind of journalism: those who remain firm in their decision not to consume it, and those who eventually take a look at it with a disinterested air.
In this last group are those people who in their leisure time do not resist a headline such as "The actress reveals the whole truth about her separation" or "We tell you why the Japanese company is on the way to certain ruin" It is not that they are really interested in the news, but that the language used in the titles in combination with the photographs attracts them, even if it is not for a couple of minutes. While the truth should always triumph over lies and slander, yellowing has ruined more than one professional career, and that is why we must avoid it.

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