What is target audiences?

What Does target audiences Mean

Target audience is a notion that is used in the field of marketing and advertising . The concept refers to a representative and ideal consumer to whom a campaign is directed or to the buyer who is aspired to seduce with a product or service .

With some specific variations in certain cases, the idea of ​​a target audience is similar to that referred to by terms and expressions such as target , target market or target market .
Determining the target audience for a product is key to a successful and profitable business proposition. For a company, it is very important to know who the potential consumers are to allocate resources to attracting them. This means that, once the target audience is determined, the advertising and marketing strategies will be directed to that specific sector of the population.

Suppose a beer brand plans to launch a premium product . A market study allows you to note that this type of product is more likely to be successful among consumers over 40 years of age who live in urban areas and who belong to the middle and upper-middle class. Based on these data, the brewery develops an advertising campaign in the TV programs, magazines and Internet sites that this target audience usually consumes, so that the message of the new product reaches them directly.
If the beer brand in question is not in charge of defining your target audience, you will probably end up investing in an ad campaign whose message reaches people who are not interested in the product.
Knowing our target audience also means knowing how they communicate, what other tastes they have in addition to the product or service we want to offer them, and that allows us to reach them in a closer way, with messages that are relevant and interesting, get into their world to let you know that we have just what you are looking for. There are several factors that we must observe to identify it, and among them are the following:
* age : this variable usually contains a range, such as 12 to 16 years , or a stage of life, such as adolescence . Except for exceptions, age is usually representative of certain aspects of a person, among which is the volume of knowledge they have and their interests. It is not common for a 4-year-old to speak several languages ​​or for an 11-year-old to have his time through college planned in great detail, in the same way that seniors tend not to do as well with technology as teenagers ;

* sex : while the world seeks equality in all possible aspects, the differences between men and women continue to make noise, an absurd noise but heavier than reality itself. While looking at a person's gender is to overlook their sexuality and individuality , more than one market continues to apply this precarious distinction when designing their products and services, trusting that men are the target audience for cars and women , of clothes;
* economic level : people's purchasing power is not directly proportional to their tastes, since there are those who spend a lot just because they can, those who save excessively and those who buy more than they can afford. But companies need to be clear about the economic level of their target audience to make sure they have the means to consume their proposition . This point strongly conditions the characteristics of products and services, both opening doors to more advanced functions and forcing costs to be reduced.

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