What is spokesman?

What Does spokesman Mean

It is called spokesperson for the individual who has authority to speak on behalf of another individual, organization or institution. The spokesperson, therefore, expresses what a different person, a group or an entity intends to communicate .

It is a gender invariable term . This means that one can speak of “the spokesperson” or “the spokesperson” . This characteristic is due to the fact that it is a compound word with a second element that is already feminine ( voice ).
It should be noted that spokesperson is synonymous with spokesperson . While in Spain it is preferred to use a spokesperson, in several American countries a spokesperson is chosen, but both concepts share the meaning.

Ultimately, the spokesperson is the one who has the responsibility of addressing the media and, by extension, the community in general. Its function is to make known what others or a group of people want to communicate.
Sometimes the spokesperson is a manager of the entity . However, a professional can also be specifically hired to carry out such work.
Take the case of a political party . This group elects a spokesperson to report the party's position on various issues of social interest. Thus, the spokesperson talks to journalists and holds press conferences .
Ideally, the spokesperson should have a knowledge of public relations and journalism to carry out their work effectively. It is important that your messages accurately reflect the position of the organization and do not leave room for misinterpretations.
In fact, there are many tips that those who assume this role can take advantage of to carry out their work in the most effective way possible. First is preparation , because a spokesperson cannot improvise. When speaking on behalf of a company, for example, you must have studied every detail of its economic situation, its future plans, its relationship with the competition and be aware at all times of the issues that you should not touch during an interview.
All this structure must be able to communicate fluently in any situation, both when giving a lecture and when interviewing, whether they ask him the questions politely or pressure him for information that he does not have permission to share. Let us not forget that the spokesperson must confront the public and the press in the most varied situations, of acceptance and rejection, when the firm he represents is at the top and when it is in full crisis, but always with integrity.

The empathy is one of the key points to be a good spokesman. And this quality, which means putting yourself in the place of the other, must be applied in two directions: towards your company, to get to feel its objectives and philosophy firsthand, and towards your audience, to understand how to communicate information . Knowing how to listen and be quiet, say what is allowed without lying, give a message with a hopeful tone regardless of the situation, are some of the fundamental objectives of this work.
One of the great problems of some spokespersons is the lack of clarity , something that arises from the impossibility of touching certain topics in detail. Leaving the public and the press in agreement at each meeting is a great challenge, difficult to achieve, but it should be the goal without exception. Hovering around a question and offering a fuzzy answer is not a good practice, in part because it affects credibility , another of the spokesperson's pillars. To earn the trust of others, we must be honest, even if we can't tell them everything they expect.

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