What Does SEO Mean
SEO is an acronym that comes from the English expression Search Engine Optimization . This is the technique that consists of optimizing a website so that it achieves the best possible position in Internet search engines .
In other words, a site that respects the SEO criteria will appear among the first results that a search engine returns for certain searches. This translates into more visitors to the site in question versus those who appear further behind in searches .
Suppose a user enters Google and searches for "restaurants in Saint Lucia . " The first site that appears on the first page of results corresponds to El Mejillón Restaurant . The site of this restaurant, therefore, has been designed according to SEO parameters . On the other hand, sites that just appear on the eighth or ninth page of results, to name one possibility, do not respect SEO techniques .
In addition to all the above, it is interesting that it is clear that there are basically two different types of SEO:
-SEO Off-Site. As its own name already indicates, it is about that work that the person in charge of the aforementioned SEO carries out in relation to external aspects of what is its website. Hence, for example, that it is in charge of studying and analyzing issues such as the number of links that are used and their quality, the performance that is being achieved in the search results, the authority of the brand, the presence that you have in what are social networks ...
-SEO On-Site. On the other hand, compared to the previous one, the work named in this way is the one that does concern itself with the page itself. For this reason, the person in charge of this work proceeds to improve and optimize it in aspects such as loading time, the format of the URLs or the content itself.
It is important to know that search engines like Google analyze different variables to find sites on the Net and order them in the results of their searches. The goal of website administrators is for their sites to appear in the first places of the search engine ranking: therefore, the SEO process consists of studying the ordering variables and respecting them in the programming and design of the sites. (for example, including keywords in the content, adding links, etc.).
As we have mentioned previously, there are many and varied factors that are taken into account by any search engine to proceed with results. However, among the most important there are two fundamentally:
-The relationship or relevance of the established search and the page in question. In this sense, among other things, it will assess the number of times that the term that is being searched appears within it.
-The popularity of the website is that it is believed that the better known it is, the more quality content it will offer.
As the algorithms used by search engines to analyze sites are changing, SEO criteria also update over time and require site renewal.