What is persuasion?

What Does persuasion Mean

The Latin word persuaso came to our language as persuasion , the procedure and the result of persuading . This Latin word, in turn, derives from a cultism, the verb “persuadere”, which is made up of two elements: the prefix “per-”, which means “completely”, and the verb “suadere”, which is synonymous. to "advise".

This action (persuade) consists of convincing a person of something, using various reasons or using different techniques.
For example: "First we are going to bet on persuasion: if we are not successful, we will use force" , "It is not useful to impose things with violence, it is essential to achieve persuasion" , "Hours and hours of talk were necessary for the persuasion of my parents, but finally I got the permit and I will be able to travel ” .

Persuasion is achieved through influence . The intention is that a subject modifies his way of thinking or his behaviors , for which it is necessary to influence him through his feelings or by supplying him with certain information that, until now, he did not know.
It can be said that persuasion is the opposite of coercion or imposition . While persuasion is achieved by suggesting things, coercion and imposition are achieved by force . This means that a person, when persuaded, will act as the other intends but by their own means, without fear of a violent or repressive reaction.
There are several factors that contribute to persuasion. The usual thing is to appeal to the commitment of people, convincing them that what is proposed is the right thing to do. The position of the person trying to persuade another is also relevant: if the individual in question is an authority or is popular , their opinions are likely to have greater persuasive power than the opinions of others. That is why many political parties are committed to bringing celebrities as candidates in election processes.
In order to persuade someone, it must be

borne in mind that there are various methods, the following being the most significant: -Emotional. Within this group techniques such as seduction, pity, faith, tradition ...

-Rationals are used. In this case, evidence is used, rhetoric, the establishment of arguments or logic, among others.

-Polémics, such as torture, mind control and even brainwashing.
We cannot ignore the existence of a well-known novel that chooses to be titled with the term at hand. We are referring to "Persuasion" (1816) by Jane Austen (1775 - 1817), known for other works such as "Pride and Prejudice" (1813) or "Sense and Sensibility" (1811).
Specifically, "Persuasion" is the last book the English author wrote. It takes as its protagonist Anne, a woman who suffered, because of social norms, a hard blow in love when she had to reject the man she was in love with, simply because he did not come from a wealthy family. That circumstance has meant that she has seen the years go by alone. However, everything changes when he meets that man again, who is now a well-known and also enriched captain.

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