What Does marketing Mean
The marketing or marketing consists of a set of principles and practices that are carried out with the aim of increasing trade , especially demand. The concept also refers to the study of the procedures and resources that pursue this purpose.
Marketing involves the analysis of the business management of the company. Its intention is to retain and retain current customers that an organization has , while trying to add new buyers.
Marketing techniques and methodologies try to provide the necessary tools to conquer a market . For that they must attend to the issues known as the Four Ps : Product , Price , Place (referring to distribution) and Advertising (or promotion).
Marketing aims to position a product or a brand in the minds of consumers. For that, part of the client's needs to design, execute and control the marketing activities of a company.
The marketing campaigns are an investment in the relationship of the company with customers, suppliers and even their own employees. They can also include advertisements in the media. Therefore, marketing actions can be considered from a short-term or long-term profitability point of view.
Specialists affirm that marketing can have different orientations : to the market (to adapt the needs of a product to the requirements of the consumer ), to sales (its intention is to increase the company's share in the market) or to the product (in cases in which the company already monopolizes the market and its focus is only on improving the production process).
Having said that, we can return to the concept of the Four Ps, starting with the product. Let's think about the companies that sustain themselves thanks to the creation and distribution of new products with a certain frequency, which can range from a few months to several years, as happens with mobile phones and video games, respectively. The developers can not be isolated from the world and work ignoring the environment in which the launch, but quite the opposite: it must be contextualized process .
This is the point where marketing becomes so important and necessary for product development. Questions such as "for whom," "for what," and "what are the alternatives" are some of the most relevant in this framework, and they must be answered correctly to maximize the chances of success . The recipe for product failure is to answer them in the following way: "for me"; "for many things"; "We are not interested."
Such a way of proceeding would be more typical of the artist, who creates in an isolated and spontaneous way, but the industry does not work that way. That is why there is marketing, because you need a connection with the real plane that allows you to take advantage of human and material resources to the maximum in each project. This leads us to the price, one of the features most closely linked to the real situation and that most conditions the results.
Market research is very complex, and is not used simply to figure out whether to put a "high or low price" on a product. It allows the company to balance the entire manufacturing process to result in the right price, taking into account factors such as public expectations and competition.
The third P, the place, refers to the point of sale, the way in which the company wishes to distribute its product, for which it must study its storage, transport, duration of the procedure, costs and the most convenient channels. Finally, there is promotion , which can be decisive: a bad product that is well publicized can sell better than a good one that has not been effectively publicized.