What Does innovation Mean
The Latin word innovatio arrived in Castilian as innovation . This is how the act and the result of innovating are called : introducing new features , inventing.
Innovation is associated with creativity . It is a change or a modification that involves the creation or implementation of something new . In this way, innovation also appears linked to progress.
Suppose a soccer coach develops a tactic that involves using two defenders, two midfielders, and six forwards on the team. This type of alignment had never been used at a professional level, therefore it can be said that it is an innovation of the technical director in question. If the tactic is successful, other coaches may start to use it.
Now imagine that a manufacturer devises a television that detects when the user falls asleep and automatically turns off . This innovation can be very interesting as it allows saving electricity , avoiding unnecessary consumption.
There are many types of innovation, the characteristics of which depend on the field. The technological innovation is one of the most common: involves the introduction of changes in technology that generate progress.
In the field of economics , the concept of innovation is related to the manufacture or alteration of a product , which is then introduced to the market. Innovation is often seen as producing wealth because it positions new items, opens or enlarges segments, and can create jobs.
Many companies , in fact, have departments or innovation centers , where technicians, scientists and professionals in general work to achieve change. It is also common for the State to promote innovation due to the benefits it brings to society as a whole.
In short, innovation is intimately linked to the progress of humanity, it opens the doors to important leaps in our development. Depending on the point of view, the search for innovation is passive or active: in the first group are consumers who ask for revolutionary products, offering only their money in exchange; in the second are the companies that work incessantly to come up with these ideas and carry them out.
It is very important to understand that innovation is not a simple or easy phenomenon to achieve. First of all, you can't force an innovative idea; it must arise spontaneously, even if it is as a result of constant research. These history-marking brilliant ideas are oddities and often take us all by surprise .
On the other hand, even with a brilliant idea it can be very difficult to carry it out. In the case of a commercial product, projects often arise that require more advanced technologies than existing ones or a budget much higher than the one the company has under its belt.
But having the technological or economic means does not assure us that we can bring a product or service to market that becomes a true innovation, since many other potentially determining factors come into play in the process. Advertising and distribution are two of the main ones : a big book that nobody reads can not make history, although one work masterpiece superior to all others.
Last is the response of the public, a variable not as easy to predict as some companies believe. Many times, a product that seems perfect leads to a very cold reception from potential consumers, who ignore it and go in search of something different. If we are talking about a millionaire investment, then the impact on the company will be regrettable. The error is probably not related to the product but to the way it was presented on the market .