What is discount?

What Does discount Mean

The term discount refers to the act and the result of discounting : reducing an amount , giving something for certain. The idea of ​​discount is usually used with respect to the amount that, at certain times or circumstances, is lowered from a price, a rate, a fee or a salary.

For example: "In the supermarket they announce that this week they will make a 25% discount on dairy products" , "If you pay in cash, I can give you a 10% discount on the total bill" , "By losing the prize for Presentism, they gave me a discount of 500 pesos in the payment of the salary ” .

The application of discounts on current prices is a very common commercial strategy . In order to attract buyers, companies usually make discounts on certain days or apply them to certain products. They can also offer discounts depending on the chosen payment method.
Suppose that, in a store dedicated to the sale of computer products, they report that every Tuesday in May they will give a 20% discount to those who pay for their purchases with a debit card. This means that if a person approaches the premises on a Tuesday of that month, chooses a printer that has a price of 2000 pesos and pays with a debit card, they will pay only 1600 pesos since they will benefit from a 20% discount .
This is one of the most traditional ways of applying discounts on products and services: announcing by some means of communication that its price will be reduced for a certain period of time, so that potential customers are interested and make the decision to invest their money on them. It has been in use for decades, partly because there weren't many other methods in the past, but also because it has always worked.
Discounts can be advertised on television, radio, or, much more common in this age, the Internet. In general, thanks to newsletter services (a concept that can also be used with its English term, newsletter ), customers can keep abreast of news from their favorite stores via email; every week or before certain specific events, they receive attractive colorful messages in similar formats to those of a brochure , where the most tempting offers are displayed, and from there they can go directly to the official site to continue browsing.
Of course, there are also less obvious ways of applying discounts on products and services, which incentivize customers to buy more products by promising to "pay them back" for their loyalty , rather than giving them outright reduced prices. For example, Nintendo rewards its users with "points" for each game they buy, and then allows them to convert them into money to save in the future.

Behind this tactic by the Japanese video game company there is also the intention of favoring purchases of digital games over physical ones, since it offers many more points for the former. This is just one of the ways used today to give customers the satisfaction of increasing the value of their money.
The digital distribution platform called Steam, where it is possible to buy PC video games, gives its users a tool to "follow" the titles of their interest, promising to notify them when they are sold at a discount. In this way, they avoid the need to browse every day, but also to look elsewhere, since sooner or later they will receive the good news on their mobile phone or in their email box.
In the context of sport , the extra period that is played after the end of regulation time is called a discount . These minutes are added by the referee to compensate for the playing time that was lost due to interruptions due to injuries, expulsions, etc.

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