What is diffusion?
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What Does diffusion Mean
Diffusion is the action and effect of spreading (spreading, spreading or spreading). The term, which comes from the Latin diffusio , refers to the extended communication of a message.
For example: “The city has beautiful tourist attractions, but it fails to spread it; that is why it does not receive so many visitors ” , “ The government has launched a publicity campaign to counteract criticism from the opposition ” , “ My niece works in a non-governmental organization to disseminate its activities ” , “ I am going to create a press release for the dissemination of this undertaking ” .
The journalists and media experts are professionals chosen by companies and organizations to work in disseminating their products, services, activities, etc. The media, such as television, radio, print publications or the Internet, are the channels used for the dissemination of content on a massive scale.
In the business field, the diffusion of innovations is a concept that refers to the acceptance of a new product by the market . Advertising and marketing influence this process.
Tips to improve the diffusion of a blog
Given the large number of blogs that exist on the Internet today, it is increasingly costly to get an acceptable number of regular readers , which is vital for this type of publication. Getting lost in a sea of offers is disappointing for those struggling to generate innovative content; For this reason, it is important to contrast the hard work of research and writing with a series of practices, which are detailed below:
* Make the information as friendly as possible : first, it is essential to know the characteristics of the public to which a blog is directed. However, it never hurts to have a percentage of occasional readers, who eventually collaborate with the dissemination of the content. For this reason, even if the information is aimed at professionals with well-defined technical knowledge, it is advisable to write short texts, with pauses that make them easier to digest , and to offer the most complete and purely textual versions in downloadable files or independent pages;
* Make use of social networks : networks social represent a tool very powerful and versatile, because on one hand serve to improve the dissemination of news and information in general, but also maintain a bond with readers not breaks when these leave the blog;
* create videos : thanks to the level of accessibility provided by today's video editing tools , many of them free, you don't have to be an expert to create an attractive and impressive presentation with images and sound. Unfailingly, including a video in a post makes it more tempting for those who escape reading whenever they can and complements it for those who seek to squeeze the information 110%;
* Collaborate with other creators : Historically, collaborations between different sites have proven to be very fruitful for content creators. Among the advantages of a relationship between blogs is the potential increase in followers, the enrichment of teamwork and the greater dissemination that comes naturally, since both parties will advertise each other.
In another sense, diffusion is a physical process through which material particles are introduced into a previously absent medium, which increases the entropy of the system formed by the diffused particles and the medium where they are diffused. Physical diffusion is subject to Fick's Law , which maintains that the permeable membrane allows the passage of particles and solvent in favor of the concentration gradient .