What Does brainstorming Mean
The term storm refers to an intense agitation of the atmosphere that causes phenomena such as gusts and precipitation. The notion, however, can be used symbolically to refer to some kind of shock or intense fact.
In this sense, the concept appears brainstorming , which mentions a technique of group work aimed at finding solutions and developing new projects.
Also known as brainstorming or brainstorming (expression of English), the storm ideas involves several individuals begin to articulate proposals to resolve an issue . The technique aims to exploit the creativity of each person , fostering it through interactions within the group.
To begin brainstorming, you pose a problem or concern in a relaxed, informal setting. The various members of the group, based on this postulate, begin to propose solutions or provide answers.
It is interesting to know that brainstorming is an initiative or proposal that emerged in the first half of the 20th century. Specifically, it was in 1939 when it was introduced by the American creative and executive Alex Faickney Osborn.
Precisely in the approach to this new tool he came to establish that during the development of a brainstorming session and ideas there were four rules that were essential to comply with:
-That freedom of thought was absolutely essential, since it established that the most original and It could be surprising that it would solve the problem we had.
-That criticism among the participants was not allowed at all, either of a constructive nature or a simple mockery.
-That the amount of proposals and ideas was fundamental because the more there were, the more possibilities to find the solution to the problem.
-That the members of the session should not only present their ideas but also collaborate in the task of combining them with each other or how to improve in order to find a final that is ideal.
The defenders of the technique maintain that, by having the possibility of listening to other people's proposals, each subject takes ideas that allow them to develop their own creativity . Some argue, on the other hand, that people generate a greater number of ideas when they work individually.
In addition to all the above, we cannot ignore that brainstorming involves two fundamental steps:
-Preparation, both of the group and of the environment and also of the task.
-The application. This phase includes everything from the presentation of the session to the generation of ideas through the improvement of ideas and evaluation. The latter can be done in the same session or days later.
One of the essential precepts of brainstorming is that, at first, no proposal should be discarded : all are considered valid a priori. The purpose is to encourage creativity and facilitate the creation of new ideas; it is only in a second moment that quality and validity begin to be judged .