What is agency?

What Does agency Mean

Agency is the office , office or office of the agent (the person who has the virtue of acting, who acts with power of another or who is an intermediary between a seller and a buyer). The concept comes from the Latin agentĭa which, in turn, has its origin in agens ( "the one who does" ).

An agency is a company that is dedicated to providing services and that, in general, manages matters that are not its own . An advertising agency , for example, is the company that develops and implements advertising for an advertiser (that is, its client). This type of firm provides advice on marketing and communication and has a team of creatives who invent the campaigns and slogans.

The travel agencies , on the other hand, act as intermediaries between tourism providers (hotels, airlines, etc.) and travelers. These agencies usually function as wholesalers (that is, they contract wholesale services at low prices and then resell them to their clients).
However, we cannot forget about communication agencies either. Specifically, these are companies whose clear objective is to develop different strategies so that their clients can improve the image they have, so that they are much better known and, therefore, can grow in results.
As a general rule, the services offered by these agencies include marketing, press office, consulting, internal communication and also cultural transformation.
But there is still more. There are also news agencies that, as their name suggests, have the objective of informing and publicizing all kinds of relevant events that take place in a country in economic, social, political, cultural or sports matters, among others.
In Spain, one of the most important agencies of this type is EFE, which was founded in the 1930s and since then has managed to become a true benchmark at the media level. Of an international nature, it is the same one that offers multimedia information and that has a staff of more than three thousand professionals, from different countries, in order to always be up to the minute everything that happens on the planet.
Likewise, in the rest of the world there are also other very significant and important news agencies, such as the French AFP (Agence France Presse), the German DPA (Deutsche Presse Agentur) or the British Reuters.
A modeling agency is the company that is dedicated to representing models (whether men, women, children or animals). It is common for it to have staff dedicated to the search for potential models (a practice known as scouting).
Another use of the term refers to the delegation or subordinate branch of a company : "I am interested in buying a new car: tomorrow I am going to visit the Ford agency that is near my home . "

Agency, finally, is an organization of the State which manages a public service.

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