What is advertising image?

What Does advertising image Mean

Before entering fully into what would be the definition of the term that concerns us, it is essential that we know the etymological origin of the words that make it up, which curiously both come from Latin:

• Image, emanates from "imago", which can be translated as "portrait".

• Advertising, is the result of the derivation of the verb “publicare”. This means "to do something public."

An image is the representation, appearance, likeness or figure of something. The concept can also refer to the visual representation of an object through photography , painting, video, or another discipline.
Advertising , meanwhile, is an adjective that indicates what belongs to or related to advertising that is developed for commercial purposes. It should be noted that advertising of this type consists of the dissemination of advertisements to attract potential buyers, users, clients, etc.

It is known as an advertising image , therefore, the figure or representation that a company uses with the intention of attracting the attention of potential buyers or clients . The companies hope that the advertising image will trigger various mechanisms (interest in products, loyalty) that will lead to increased sales.
For example: "Kobe Bryant has been hired as the new advertising image of a famous non-alcoholic drink" , "The advertising image of the rock festival caused a great controversy" , "The manager believes that we must think of a different advertising image to get to the youngest ” .
Being able to attract the attention of citizens, so that they become potential customers of a company in question by acquiring a product or hiring a service, is what is sought with any advertising image. For this reason, and because it helps to strengthen the brand of an entity, it is necessary for any image of this type to have the following hallmarks:

• It must be attractive, attract the gaze of those around it.

• It is essential that it has a high quality. In this way, it will not only be better appreciated but will also convey the idea that the company is professional.

• It must be perfectly adapted to the language of the advertising media where it is to be used.

• It is essential that it be easily recognizable and identifiable.

• It must be understandable.

• It is important that you have the most appropriate colors.

• No less vital is that it is perfectly suited to the target audience.

• Must be able to surprise, leaving behind traditional topics and elements that do not add anything new.

• The message you include should be short, concise and direct. In this way, it is how it will quickly penetrate the public.
The advertising image can be a celebrity , a character or some type of logo . In the case of famous people, an attempt is made to take advantage of the public image and popularity of the celebrity in question to attract consumers. The characters and logos, on the other hand, are usually designed specifically to mobilize certain emotions in people that are positive for the company and for its sales (such as the tiger that uses a cereal brand or the tireless rabbit of the batteries).

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