How much is it to run ads on youtube

Costs of Running YouTube Video Ads

YouTube is one of the largest and most popular online video platforms. Advertisers can promote their videos or display ads on YouTube in several ways, each with their own pricing models.

TrueView In-Stream Ads

TrueView ads play before or during YouTube videos and charge on a cost-per-view (CPV) basis. Prices vary by country and ad format but average around $0.20-0.50 USD per completed view.

Bumper Ads

Bumper ads are six-second non-skippable videos that play before content. CPV rates are typically higher at $0.30-0.75 since they cannot be skipped.

Overlay & Non-Skippable In-Stream Ads

Overlay ads appear over video content while non-skippable ads play similar to bumpers. CPV costs are similar to bumpers on average.

Discovery Ads

These promote videos on YouTube's homepage, search results or up next panels. Costs are based on cost-per-mille (CPM), averaging $3-5 CPM in most markets.

Bid Adjustments

Variables like location, device type, day/time can affect ad costs, but YouTube also considers ad relevancy and format. Optimization helps lower rates.

To summarize, YouTube ad costs generally range from $0.20-0.75 CPV for skippable formats and $0.30-0.75 for non-skippable/bumper ads. Discovery formats average $3-5 CPM depending on campaign settings. Testing is key to maximizing results and minimizing video ad spending.

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