How Much is a Google Ads Account

Google Ads (previously Google AdWords) offers pay-per-click advertising capabilities across Google properties. There is no setup fee to launch a Google Ads account, but there are some costs associated with running campaigns.

Pay-Per-Click Billing

With Google Ads, advertisers only pay when a user clicks on their ad. The cost-per-click (CPC) varies depending on competition for keywords but can range from a few cents to several dollars. Advertisers have full control over their daily budget.

Campaign Management Fees

For most accounts, there is no monthly or management fee. However, Google does charge an optional monthly management fee for higher-level "Premium" accounts wanting enhanced support. This starts at $1,000/month.

Optional Services & Extras

Google Ads offers value-added services like location extensions, dynamic search ads, and shopping campaigns that may incur additional charges on top of the basic CPC model. Call tracking and conversion tracking tools also have costs.

No Setup or Minimum Spend

Unlike some other platforms, there is no initial setup fee to launch a Google Ads account. Advertisers can start small with a low budget and scale up campaigns overtime based on results and budgets.

In summary, while Google Ads itself is free to set up, the real costs come from paying only for real user clicks and engagesments. This pay-per-performance model allows even small businesses and advertisers to benefit from cost-effective Google search and display advertising.

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